Dhaka, May 19, 2015: Escorts Ltd, India’s leading tractor manufacturer, has launched the revolutionary first ever ANTI LIFT TRACTORS in Bangladesh. Built around the twin themes of DRIVER SAFETY and OWNER SAVINGS, the new category of ANTI LIFT TRACTORS (ALT), made especially for commercial haulage operators, are available in two models: ALT 4000 and ALT 3500.
Tractors in general are usually vulnerable because of their front lift nature, resulting in reduced or no steering of front wheels. This endangers the safety of the driver and results in considerable damage which increases the maintenance cost for the owner. For the driver, the chances of a mishap are significantly reduced and for the owner it means lesser downtime, which results in significant savings through the life cycle of the tractor.
Escorts R&D has perfected an innovative technology through series of path breaking measures such as shifting the center of gravity and hitch point forward, unique hub-reduction transmission, increased wheel base, heavy front axle, stiffener bars and plates, custom-designed 85kg front bumpers and high-intensity extra front lamps. These features considerably improve the front lift resistance capability of the tractor.
This is further complimented with a series of additional attributes that provide ultimate savings for the tractor owner; such as certified fuel-efficient engine, haulage-special low-wear rear tyres, 4-coat high-life yellow paint, long life oil brakes, and 20% bigger fuel tank.
Speaking on the occasion, Mr. Rajesh Kumar, Vice President International Business, Escorts Agri Machinery said, “We recently introduced our ALT tractors in India with a resounding success. Today we seek to offer the same tried, tested and proven technological master piece, the new ALT series of tractors, to the Bangladesh market. These Anti Lift Tractors have been specifically designed for operators in Indian sub-continent for their specific needs. It is the first time that a tractor company has sought to lessen the risky driving conditions experienced by the haulage operators, particularly in mining, brick kilns and transportation. Previously a tractor driving up a gradient tended to dance with a fully loaded trailer hitched to it, thereby putting the life of driver and his helper in precarious condition. That also led to a lot of down time for the tractor owner. With the additions from our R&D Department, the ALT 3500 and ALT 4000 tractors have brought an end these miseries.”
He further added, “We are proud of being the first company in this part of the world that today is catering to operator safety in its own unique way without compromising on machine profitability. Anti Lift Tractor brings freedom from drudgery and life threatening situations for the driver while offering never before value for money to the tractor owner.”
The new ALT tractors come in 37HP and 41 HP and are attractively priced for Bangladesh market.
Mr. Abdul Mussabir Ahmad- MD, Nitol Motors Limited said, “We are very happy today in bringing the Escorts’ Anti Lift Tractor (ALT) to the doorsteps of Bangladesh farmer. I am confident that these tractors focused on DRIVER SAFETY and OWNER SAVINGS will provide our tractor users a great relief from daily drudgery while adding to their incomes. Nitol Motors has been a proud partner of Escorts Ltd., the brand synonymous with trust and reliability across countries. In partnership with Escorts, Nitol will continue to offer technologically advanced and innovative products that bring positive transformation in the lives of Bangladesh farmers.”
Escorts Limited is an established industry player in the Bangladesh market and has been pioneering technology in the region. Together with its partner Nitol Motors Ltd, Escorts is focused in bringing the best in the world product and services to Bangladesh tractor users.
For the Editor:
The ESCORTS GROUP is among India’s leading engineering conglomerates operating in high growth sectors of Agri Machinery, Material Handling & Construction Equipment, Railway Equipment and Auto Components. The Group has earned the trust of over 5 Million customers by way of product and process innovations over six decades of its existence. Escorts endeavors to transform lives in rural and urban India by leading the revolution in agriculture mechanization, modernization of automotive & railway technology and transformation of Indian construction.
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